Waitrose signs deal to supply Ickenham Shell as petrol station shuts tomorrow

Shell in High Road Ickenham - courtesy of Google Maps Shell in High Road Ickenham - courtesy of Google Maps

Waitrose food is coming to Ickenham after the company signed an agreement with Shell petrol station.

The John Lewis-owned food store stressed, however, that this is not a new Waitrose shop, rather a supply agreement for the Shell store in Ickenham High Road.

The petrol station is due to shut tomorrow for 10 days, staff said. Waitrose told Hillingdon is Here that its food will be available from 3 November at Shell.

The move comes just over a year after Waitrose told Hillingdon is Here that it would not be opening a new store in Ickenham at the Shell petrol station.

At that stage, the supermarket confirmed it did hold discussions about a new shop within the forecourt but had opted not to move forward with the idea.

In a statement, the supermarket firm said: “Waitrose has reached a supply agreement with Shell for its Ickenham forecourt store.

“The retailer will provide around 600 products in a dedicated section of the existing Shell site, which will comprise around two thirds from its own label ranges with the remainder consisting of some of its most popular brands.

“The offer, which will be available from 3 November, is designed primarily to provide Shell customers with ‘dinner for tonight’ options in addition to a small selection of household, family and personal care products.

“Products available will include ingredients for scratch cooking such as fresh meat, sauces, vegetables, pasta and stir fries as well as ready meals, pizzas, fruit, vegetables, cakes and a small selection of wines.

“As a supply agreement, the stores will continue to be run by Shell. The supermarket also operates 15 little Waitrose convenience shops on Shell forecourt sites around the UK, which are run by Waitrose Partners (employees).”

Waitrose already has a long established store close by in Ruislip, pictured below.


Nigel Roberts, B2B Business Lead for Waitrose, said: “There is growing demand for food to be increasingly accessible to meet their busy lifestyles without compromising on quality. This will further reinforce consumer confidence in the quality and choice available at the store as well as providing a more convenient way for our local customers to access our products.”

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